She is the combination of Zoella and Tanya Burr, with a whole lot of blogger mixed in. Her main focus is make up, like Tanya, but she does a lot more product reviews and less tutorials, like Zoella. And since she's married with a little girl, there's some home and baby stuff thrown in for good measure as well.
She's got two channels. Her make up and beauty channel (here) and her chatty, everyday sort of channel (here).
This girl is on it, too. She blogs almost everyday. Videos at least once a week. Product reviews and recommendations, make up industry behind-the-scenes, motherhood and daily life posts. There's a wide variety of topics to enjoy.
Currently, I'm weirdly obsessed with Louise and I'm slowly working my way through the archives of her blog and channels. Definitely a great way to kill an afternoon.